Friday, January 29, 2010


Today I went on industrial visit (IV) to Appropriate Rural Technology Institute (ARTI), Phaltan alongwith my batchmates. When I first read the notice about IV, I got tensed and didn’t want to go on it. We, HNIMR girls, are conditioned in this manner that if something extra other than lectures is going to take place, it becomes a burden. But after returning from there my response is completely different. I came to know many new things like rural technology, rural entrepreneurship, rural market potential, etc. Being MBA students, we are aware and concerned about urban market only. We read ET and think only about Tatas, Birlas and Ambanis as entrepreneurs. We forget one major fact of our country that majority of population is still living in rural areas. Actually it is more worthy to become an entrepreneur in rural areas as it completes the entire cycle of providing service to me, mine and society simultaneously. One of the major factor in running a business “Competition” is almost absent there. ARTI is an NGO working for the betterment of rural people by providing them somke-free stoves, providing training on rural technologies which helps to improve farm productivity, using food wastes for generating gas to be used in place of LPG, etc. Thus it pays off to take efforts to go to IV and I got the lesson not to react before you actually experience it.

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